Today, Jio Platforms and Meta announced the introduction of the first-ever end-to-end WhatsApp shopping experience, allowing users to purchase products from JioMart within a chat.
For the first time ever, JioMart on WhatsApp will allow users in India to easily browse through JioMart’s entire grocery inventory, add products to carts, and then pay for their purchases without ever leaving a WhatsApp chat. Recently, Meta rolled out Instagram to let users buy products directly from chats as well.
The rollout is a culmination of a strategic partnership between Meta and Jio Platforms that aims to speed up India’s digital transformation and give citizens and businesses of all sizes the chance to connect in novel ways, thereby promoting economic growth in the nation.
The JioMart on WhatsApp experience will change how millions of companies in India talk to their customers, said the company. The firm says it will also make shopping easier and more convenient than ever before.
How to shop on JioMart via WhatsApp
Simply texting a “Hi” to the JioMart number (+917977079770) on WhatsApp will allow users in India to begin shopping on JioMart. Customers will be able to peruse the JioMart product catalogue, add things to their shopping carts, and complete their transactions without leaving WhatsApp.
Speaking on the announcement, Mark Zuckerberg, Founder and CEO, Meta, said in a Facebook post,
Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.
Commenting on the JioMart WhatsApp shopping experience, Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said,
Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian.
One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.