itel Magic X and Magic X Play 4G VoLTE feature phones launched starting at Rs. 2099


Itel, which is dedicated to fostering Bharat’s aspirations, today announced the release of the Magic X Play and Magic X feature phones. These modern feature phones have dual 4G VoLTE and the built-in music and chat apps LetsChat and Boomplay. Recently, the Itel A23s Android Go Edition phone has been released.

Itel users can make global friends and create chat groups with its LetsChat app. The Magic X Series’ music app, Boom Play, is also groundbreaking. Users can listen to online music, a big advantage in the entertainment-starved segment.

The built-in Boomplay lets customers hear 74 million tracks in genres including movies and Bhakti. The Magic X Play has 4G VoLTE and a 1.77-inch 3D curved display, while the Magic X sports an ultra-slim design, a 2.4-inch 3D curved QVGA display, and a smart LED alert.

Both phones have an FM radio, an LED flashlight, and KingVoice. The Magic X phones also support 4G connectivity. Furthermore, The Magic X Play has a battery capacity of 1900mAh, while the Magic X has a capacity of 1200mAh. Both phones have dual SIM support and VGA rear cameras.

These feature phones support English, Hindi, Gujarati, Telugu, Tamil, Kannada, Malayalam, Punjabi, Bengali, Oriya, Assamese, and Urdu.

Pricing and availability

The itel Magic X Play will be available in two colour variants: Midnight Black and Mint Green, while the itel Magic X will come in Midnight Black and Pearl White.

These phones are available at a compelling price point of Rs. 2,099 and Rs. 2,299, respectively. Both the phones will be available online and offline at prominent retail stores.

Commenting on the launch, CEO, itel India, Mr Arijeet Talapatra, said,

In the era of Smartphones, feature phones are still relevant to certain user segments, especially those at the bottom of the pyramid, rural users, the ones who find it easy to use and also who want to keep feature phones as their secondary device.

Being the No 1 Feature phone brand with over 25% market share, itel continues its vision of empowering the aspirational Bharat with its cutting-edge technology and innovations. itel keep on working towards bringing the best for this segment and the launch of the Magic X series is a testimony to that. Magic X series has been curated for our consumers who are looking for user-friendly and premium 4G devices for their digital needs.



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