12 Inspiring Female Entrepreneurs to Follow



A list of top female entrepreneurs isn’t hard to put together, but this roundup will focus on inspiring and strong business owners with entrepreneurial spirit and audiences of all sizes. Some invented products you probably own, like Spanx, while others are working hard every day to turn their side hustle into a full-time career.

12 female entrepreneurs to follow on social

Sara Blakely

The inventor of Spanx, Sara shares a lot of entrepreneurial tips with her 717K followers on Instagram. For instance, when she created the popular shapewear, she had no money to advertise so she started wearing a T-shirt with the product name on it. Today, she has some big-name investors, like Oprah.

Jennifer Fleiss

Co-founder of Rent the Runway, Jennifer is a successful entrepreneur, mom of three and an NYC resident. While she has made a name for herself by creating a designer rental closet for women, her Instagram offers more lifestyle and family content, like a look at Fleiss family field day, Halloween date night, and matching family pajamas.

Sally Krawcheck

Sally is the founder of Ellevest, a financial company aimed at helping women manage money. Her background is impressive. She led big-name investment companies like Merrill Lynch and Citi before starting her own company. Her Twitter is full of talk show clips, tips to help women gain financial independence, and smart cash advice

Shonda Rhimes

Are you a Grey’s Anatomy fan? Shonda Rhimes is a well-known TV producer, screenwriter and author with several big hits to her name, including “Grey’s Anatomy,” “Private Practice,” and the Netflix hit “Bridgerton.” Her 2 million followers on Instagram get to see cast photos, on-set snaps, and motivational quotes

Deb Perelman

The mastermind behind the cooking brand Smitten Kitchen, Deb shares mouth-watering food pictures with her 1.6 million Instagram followers. From a golden brown chicken to homemade Pop-Tarts, the social channel is a model to follow for anyone looking to build a brand.

Emilie Aries

Emilie started BossedUp.org, an organization that helps women grow their career. Her Instagram offers a relatable look at life as a mom, wife and career woman. She shares her feelings on ending her maternity leave, looks at how the pandemic has impacted women in the workplace, and offers tips to find a work-life balance.

Jasmine Star

Trying to grow your online business? Jasmine can help. This business strategist helps entrepreneurs kick their social business into high gear with tips on proper hashtag use, content creation tools, and how to find the necessary support to take a company to its next level. She offers training and courses, too.   

Catherine Merritt

Catherine is the founder of Spool Marketing, one of the fastest-growing agencies in Chicago. She’s a nano-influencer who reserves her marketing tips for her company channels. Her personal Instagram shows photos of her husband and children on spring break and a family evening enjoying a Chicago Bulls game.

Victory Omotayo

Victory’s self-titled business helps women leave their 9-to-5 job to start working for themselves — like she did. She offers tips to make money on Instagram and how to handle a lack of sales on her Instagram.

Lexi Jackson

Lexi is the founder of the Lexxa Collection, a line of hair products for women with curly hair. Lexi’s company started with her mission to find the perfect hair towel. When she couldn’t find one, she invented her own. Hair accessories soon followed. This entrepreneur and influencer fulfills her own orders — even when she was very pregnant. She shares hair-care tips and hosts giveaways, too.

Daniella Monet  

This influencer and co-founder of Kinder Beauty Box, a beauty subscription box that’s cruelty-free, shares facial scrub suggestions, tutorials and tips to manage stress. On her personal Instagram, Daniella, who also starred in Nickelodeon’s “Victorious” as Tori, offers her 4.3 million fans a glimpse at family life with Halloween snaps, home demo and fitness inspiration.

Courtney Hanson

An influencer and licensed yoga and meditation instructor, Courtney has turned her talents into a business that helps women find balance. Her site, The Sweetest Little Life, and her Instagram offer tips on managing stress, a DIY foot detox, and other advice to find inner peace.

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